Benefit National Brow Artist, Lauren Engelbrecht, shares How to Get Your Brows in Shape with a fun BROW BeneFitness routine:

Condition, Shape-up. Strengthen. Bulk-up. Repeat.

Remember: eyebrows are the only thing you can get into shape without hitting the gym!


Conditioning: BROWVO!


Strengthening: GOOF PROOF


Let’s get physical!


Always start by conditioning and treating the brows. Benefit BrowVo! Conditioning Primer is a nutrient rich primer that treats brow hair for fuller looking brows. Worn alone, BrowVo! conditions & smooths brows. Worn as a primer it enhances & extends the wear of other brow products. This conditioning formula contains keratin & soy proteins known to help brows look thicker, healthier & fuller. Consider BrowVo! a protein shake for your arches!


Finding your perfect brow shape is a great way to get your brows on fleek even if you have little to no brow experience. Think about how you cut things out of your diet to get in shape, well, now we’re cutting out something else we don’t need by waxing off the unnecessary hair around your brow!

Here’s a great technique to help get your brows on point. At Benefit, we developed a signature technique called Brow Mapping that helps us determine the ideal shape every time.

Step 1: Take a brow pencil and line it up with the inner dimple of your nose going straight up until it meets the brow. This is where your brow should begin. It helps create a sliming effect on the nose and balance the eyes.

Step 2: Hold the pencil at the outside corner of your nose and angle it until the handle passes the center pupil and the tip of the brush touches the highest portion of your eyebrow. This is your ideal arch. Filling in from the start to the arch will ensure maximum height in the brow.

Step 3: Keep the base of the pencil at the outside corner of the nose and angle the brush tip over once more until it lines up with the outer corner of your eye. This is where your brow should end. Finding that perfect end helps to ensure proper proportion to the face shape.

Once the points have been identified, begin connecting them by flicking through the brow making short hair-like strokes with a pencil like Benefit’s

Goof Proof. It’s the easiest pencil in the world to add density to the brow and define the shape you want to see. Once you have the ideal shape filled in, you can easily see that it’s the hairs that fall above and below that brow shape that just don’t belong.

Now, with waxing comes great responsibility. I always believe that waxing should not be attempted by anyone but a professional, like Brow experts at Benefit’s Brow Bar! It can ruin the entire look if done incorrectly. After all,  A bad brow will ruin a good girl, says Lauren.

If you must remove hair (and you can’t get tweeze, but do so sparingly. I suggest only line- think of everything in-between as the tweezers.

in to see a professional) then tweezing below or above the brow No-zone! AKA: step away from the tweezers!


When it comes to filling in, you want to choose a product that is going to give your brow a STRONG shape and structure. Look for pencils like Benefit Goof Proof that actually create those hair-like strokes throughout the

brow. Starting at the front of the brow, make gentle flicks upward from the base of the brow towards the hairline. Starting at that base will give you structure and help frame the eyes. As you start to move toward the arch and end of the brow start redirecting those stokes out towards the temple. Next, you need to lock those hairs in place!


A brow gel is also a great product to help tame brows but also add volume where need be! This helps to lock on the color and keep those unruly hairs in place. Look at the fullest section of your brows, use that as your guide, and use natural looking brow makeup to add volume where needed. For a quick fix try using a brow volumizing product like Benefit Gimme Brow. The formula is full of tiny micro fibers that actually mimic the look of REAL hair. It’s micro-wand applicator makes it super easy to apply so you can get instant arches each and every time. It doesn’t matter if you have sparse areas-the formula will stick to the skin and even the finest of hairs (even that peach fuzz). You can also build the drama by letting the formula dry and repeat.